Author Archives: amita

About amita

Professional trajectory - Literature. Public Relations. Social Media. Personal - learning to cook, hopefully drive, figure whether to renew HBR and discipline myself into focusing on important and not urgent.

Shallows: What The Internet Is Doing To Our Brains

I have been lately feeling ‘concerned’ about some changes within me. My ability to ‘focus’ has been a major casualty. When I moved to a smartphone sometime around this time last year several things happened. My consumption of information exploded but somehow … Continue reading

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Empathy and the Role of Personal Experience

This is an issue to which I am yet to find a satisfactory response: What role does our personal experience play in our ability to express empathy towards others? Is it possible to truly empathise with someone’s pain or suffering … Continue reading

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Mirror versus the front-facing camera

I have been thinking a lot lately about the difference between a mirror and a front-facing camera. In the usual rush to reach work, I end up using the commute time for completing the ‘last mile’ of the ‘getting ready’ … Continue reading

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Ode to Bards of Lavatory – Part I

Sometimes feels real and at times just a dream Two belligerent siblings fighting to reign supreme Clamour and void are their names, their mission to abort the same story whose very being lends them glory   Both can’t look other … Continue reading

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‘Feel Good’ vs. ‘feel-good’

I find it interesting how logical ‘thinking’ and rationality is given precedence in every-day life but every time I have attended an ‘intervention’ (training/workshop) it is always the role of ‘feeling’ that is highlighted as a key area of work.  … Continue reading

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Musings from Day 1 at THINK, Goa

Becoming aware of one’s own ignorance is said to be the first step towards knowledge. The nuances and multiplicities of disciplines discussed on the Day 1 of the THINK festival was stimulating most on this particular count. I mean the … Continue reading

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Finding meaning beyond ‘Operational Efficiency’

I am currently on a sabbatical of sorts, the idea is to take out time for myself and family and possibly to undertake some self-introspection of life in the past couple of years and defining purpose for coming time. In … Continue reading

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Traveler 2.0

Thanks to social media, our lives have become a performance, for a ubiquitous audience that is tuned to every move.  There are counter voices that are questioning how much ‘information’ we are now sharing about our lives and blurring of … Continue reading

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